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The first step to making money in your app with AdMob is setting it up. Published and unpublished apps can be added. If you set up an unpublished app, you'll need to come back to AdMob and link the app to its app store entry later when it's published.
Complete the following steps to set up an app.
When it's published, you can return to AdMob and link your app to its app store entry.
Detail: https://support.google.com/admob/answer/2773509?hl=en